The websites of Obama and McCain as effective as television
For Digital Future | August 22, 2008
Two studies, one conducted at the political consultants and other voters in the United States indicate that the Web sites of presidential candidates are almost as effective in reaching voters loyal as television ads and cable television.
Twenty-five percent of political consultants say the site is effective for communicating with voters, while 26 percent said that cable television and the ads are more useful. Nearly half (46%) said that the best way to reach voters is by electronic mail, followed by conventional mail, political events and the phone.
The E-Voter Institute and HCD Research conducted studies to examine the growing use of Internet for political campaigns.
The voters are very receptive to the ads and the political sites, but in the context of the Olympic Games Barack Obama and John McCain are making spending on TV ads that will not reinforced with a focused online Campanya in this event.
Most voters (87%) wish that the candidates have an official website and 70 percent expected to be used for fundraising.
Two out of three voters expect candidates to use online advertising campaigns and video, while only 5 percent of political consultants believe that these are effective strategies for reaching voters.
But there is revealing: less than 25 percent of consultants said that websites and email are effective in reaching out to independent voters. By suggesting that the websites of the candidates for the presidency of the United States aim to motivate their voters and fill arguments.
Topics: Websites |
- Obama advertising in video games
- Joe the plumber (Joe The Plumber) there
- The viral videos Obama grows more
- Buy favors Internet FavorBuy
- PleaseDressMe, web browser design shirts