Free products in exchange for advertising
For Digital Future | January 23, 2008
All broadcast content in any environment is likely to be supported by advertising. In our time, in full revolution of digitalization, anything is likely to become an advertising medium, and any product can get free funded by advertising. An example of this gives us the Japanese vending Apex Corp that offers its customers coffee vending machines in exchange for seeing a spot of 30 seconds. As simple as broadcast advertising during the waiting time of preparation of the drink.
Carrefour has begun to serve advertising to their petrol pumps, but for now, does not imply a return to the client.
Topics: Customs, Advertising |
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- The number of advertising investment
- Online advertising hit by the crisis
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- Trends in digital entertainment