Advertising in Mobile Widgets
For Digital Future | July 20, 2008
The new service consumption of Nokia, WidSets, has more than 7 million registered users. This service lets raise the level of current mobile Internet experience, allowing the user, more simple and economical, carry, anywhere, their favorite online content such as news, social networking or gaming. And to what should be added also the advertising, as it has been opened at the WidSets service for advertisers like Volvo and WWF.
The WidSets service currently is available to over 300 mobile Nokia and other manufacturers, is available in 56 languages and allows the use of more than 5000 widgets from firms like Wall Street Journal or Twitter. Advertising campaigns can be segmented by different variables, including the type of device, language or preferences in the contents.
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